Released on = April 16, 2007, 11:57 pm

Press Release Author = Datech Limited

Industry = Internet & Online

Press Release Summary =
A scheme piloted by World-Dating-Partner.com has recently exposed some surprising
results that can be used again and again in order to increase revenue as a fast and
easy solution. If you own a dating site without an adult dating mirror, then your
capacity to increase revenue is being severely restricted.


Press Release Body = During the last three months World-Dating-Partner.com have
piloted a scheme in which they invited a select group of their affiliate partners to
run an Adult dating service in parallel with their existing Dating sites. The
results have been spectacular. Virtually all the sites involved in the pilot
reported back that approximately 40% of their dating site members joined the Adult
Dating service. This was exciting news, but even more important, they remained as
paying members on both systems, thus generating substantial initial and recurring
fees.

The scope of the pilot was extended further, by offering the same pilot group the
opportunity to run other \'minority\' sector sites, again alongside their core dating
business. Sites designed specifically for minority groups such as the gay community,
and people of Indian ethnic origin, were used in the test. The immediate effect on
revenue of this cross-selling has been amazing. Most partners involved are reporting
back increases in revenues of up to 50% over a 3 month period with the likelihood of
further increases in the future.

\"We are extremely pleased by the results of this pilot\" said Robert Fathers, CEO of
World-Dating-Partner.com . \"They bear out our view that one of the best way for
dating site owners to grow their business is by expanding the breadth of their
offering. The opportunity is there for quite dramatic revenue growth in a relatively
short time. We are committed to supporting our partners in growing their profits by
helping them offer more to prospective members, and by adding further revenue
models, expanding existing cross-selling niches, will help partners create
opportunities for increasing revenue even further.\"

World-Dating-Partner.com have been committed to creating new ideas and products to
include within its marketing arsenal in order to help partners develop ways of
increasing revenue, their ongoing commitment to experiment with new marketing
techniques is testimony to helping dating partners expand their business model and
to create funds to expand into larger organisations.

To learn more about World Dating Partners, feel free to visit
http://www.world-dating-partner.com


Web Site = http://www.world-dating-partner.com

Contact Details = Singles Limited
Cossington Grange
Middle Road
Cossington
Somerset
United Kingdom
TA7 8LH

Robert Fathers, CEO
TEL: +44 ( 0 )1278 723513
Email: r.fathers@singles.ltd.uk
Website: http://www.world-dating-partner.com